The brief:
The City of Christchurch tourism board required full re-branding, including development of a logo and branding concept, and delivery of mobile and desktop websites and branded promotional material. This was a student brief with a deadline of three days.
The solution:
After the devastating earthquake in Christchurch, the city has shown off their resilient and innovative nature but re-building key infrastructure with colourful shipping containers. This branding concept captures that and uses vivid colours to express the vibrant nature of Christchurch.