Great Barrier Reef Corporate Report

The brief:

The Great Barrier Reef Marine Park Authority releases a comprehensive annual corporate report April but in 2014 decided to provide their stakeholders with a more concise mid-year check-in. They wanted it to be professional and authoritative but also contemporary and vibrant. This was a student brief with a deadline of two days. 

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The solution:

Because of the professional nature of the report, I didn’t want to overload stakeholders with graphic elements and instead focused on presenting key figures and facts in a clear and informative way. GBRMPA’s corporate colour palette was provided and I chose to utilise the brighter colours in the palette to demonstrate the fresh and modern nature of the organisation.