I believe in changing the world by improving how people access public services.

At both central and local government levels, I’ve delivered insightful and ground-breaking work to change the way we design public services.

Here are some examples of my work:

Supported Identity Verification for benefits claimants
Gov.uk Honours and Appointments
Social Impact Bonds

I’ve also worked on these

Government Grants Information System
Boundaries Commission for England, Wales and Scotland
Calgary Transit Connect
City of Calgary Recreation Guide
ParkPlus Mobile App
Cabinet Office employee intranet
City of Calgary employee intranet

Case studies

Here’s a glimpse at what this looks like … (more to come)

Copy of Persona created from qualitative research

Copy of Accessibility testing with users

Copy of Mapping user journeys through interviews

Copy of Affinity sorting on a complicated journey

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Martha Edwards

Copy of UX Research

I believe in changing the world by improving how people access public services.

Case studies

Here’s a glimpse at what this looks like … (more to come)